Privacy Policy

Privacy Policy - Loungefny

At Loungefny, we respect your privacy and are committed to protecting the personal information you share with us when browsing our website, purchasing our officially licensed pop culture backpacks, wallets, apparel, and accessories, or interacting with our customer service team. This Privacy Policy explains what information we collect, how we use, store, and protect it, and your rights regarding your personal data. By using Loungefny.com or engaging with our services, you agree to the terms of this policy.

1. Information We Collect

We collect personal information to provide, improve, and personalize your shopping experience, process orders, and deliver customer support. The types of information we gather fall into two categories: information you provide voluntarily and information collected automatically.

a. Voluntarily Provided Information

This includes data you actively share with us, such as:
  • Account & Order Details: When creating an account or placing an order, we collect your full name, email address, shipping address, billing address, phone number, and payment information (e.g., credit card details, PayPal account info—note: we do not store full credit card numbers; payment processing is handled by secure third-party providers like Stripe or PayPal).
  • Communication Data: When you contact us via email ([email protected]), live chat, or social media with questions, returns, or feedback, we collect your message content, contact details, and any order numbers referenced to respond effectively.
  • Mailing List Sign-Ups: If you subscribe to our newsletter to receive updates on new pop culture collections, exclusive offers, or fandom news, we collect your email address (you can unsubscribe at any time via the “unsubscribe” link in our emails).

b. Automatically Collected Information

When you visit Loungefny.com, we may collect non-identifiable or semi-identifiable data automatically through cookies, web beacons, and server logs, including:
  • Device & Browsing Data: Your IP address, browser type (e.g., Chrome, Safari), operating system (e.g., iOS, Windows), device type (e.g., smartphone, laptop), and browsing behavior (e.g., pages visited, products viewed, time spent on the site, links clicked).
  • Cookie Data: We use cookies (small text files stored on your device) to remember your preferences (e.g., saved items in your cart, language settings), track order progress, and analyze website performance. You can disable cookies in your browser settings, but this may limit certain features (e.g., saving your cart for later).

2. How We Use Your Information

We use your personal information only for legitimate, transparent purposes that align with your interaction with Loungefny, including:
  • Process & Fulfill Orders: To verify your purchase, process payment, ship your officially licensed gear (e.g., a Marvel backpack or Star Wars wallet), and send order updates (e.g., “Order Shipped” or “Delivery Confirmation”).
  • Provide Customer Support: To respond to your inquiries, resolve issues (e.g., returns, missing items), and assist with order modifications via email ([email protected]) or other communication channels.
  • Personalize Your Experience: To recommend products tailored to your interests (e.g., suggesting a Stranger Things hoodie if you’ve viewed other Netflix-themed apparel) and remember your account preferences (e.g., saved shipping addresses).
  • Improve Our Website & Products: To analyze browsing and purchase trends (e.g., which pop culture genres are most popular) and make data-driven improvements to our site functionality, product selection, and user experience.
  • Send Marketing Communications: If you’ve subscribed to our mailing list, we use your email address to send newsletters, new collection alerts, and exclusive fan offers. We never share your email with third parties for marketing purposes, and you can opt out anytime.
  • Comply with Legal Obligations: To meet legal requirements, such as processing tax documents, responding to valid law enforcement requests, or resolving disputes related to orders.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your data only with trusted partners who assist us in operating our business, and only to the extent necessary to fulfill their services. These partners include:
  • Payment Processors: Third-party providers like Stripe, PayPal, or Square, who handle payment transactions securely. They receive your payment details only to process orders and do not use this data for unrelated purposes.
  • Shipping & Fulfillment Partners: Courier services (e.g., USPS, UPS, DHL) and warehouse providers who ship your orders. We share your shipping address and order details to ensure timely delivery.
  • Customer Support Tools: Platforms that help us manage emails, live chats, or returns (e.g., Zendesk). These tools have access to your communication history and order info only to support our team in assisting you.
  • Analytics Providers: Services like Google Analytics, which help us track website traffic and user behavior. This data is anonymized where possible and used solely to improve our site.
We may also share your information if required by law (e.g., to comply with a subpoena) or to protect our rights, property, or the safety of our customers, employees, or the public (e.g., in cases of fraud or unauthorized activity).

4. How We Protect Your Information

We take the security of your personal data seriously and implement industry-standard measures to prevent unauthorized access, disclosure, alteration, or destruction:
  • Secure Data Transmission: All data sent between your browser and Loungefny.com (e.g., order details, payment info) is encrypted using SSL/TLS technology (indicated by the “https://” prefix and padlock icon in your browser).
  • Limited Access: Only authorized Loungefny employees and trusted third-party partners have access to your personal information, and they are required to maintain its confidentiality.
  • Payment Security: As noted, we do not store full credit card numbers. Our payment processors comply with the Payment Card Industry Data Security Standard (PCI DSS) to ensure secure handling of payment data.
  • Data Storage Limits: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy (e.g., order history is kept for tax and warranty purposes) or as required by law. After that, we securely delete or anonymize the data.
While we strive to protect your information, no online system is 100% secure. If you believe your account has been compromised, contact us immediately at [email protected].

5. Your Rights Regarding Your Personal Information

Under applicable privacy laws (e.g., the General Data Protection Regulation (GDPR) for EU residents, the California Consumer Privacy Act (CCPA) for California residents), you have certain rights regarding your personal data, including:
  • Access: Request a copy of the personal information we hold about you (e.g., your order history, account details).
  • Correction: Ask to update or correct inaccurate information (e.g., a outdated shipping address).
  • Deletion: Request the deletion of your personal data (subject to legal exceptions, such as retaining order records for tax purposes).
  • Opt-Out: Unsubscribe from marketing emails at any time via the “unsubscribe” link in our messages, or contact us to opt out of other non-essential communications.
  • Data Portability: Request a copy of your data in a structured, machine-readable format (e.g., to transfer to another retailer’s platform).
To exercise any of these rights, contact us at [email protected] with your full name, email address linked to your account, and a clear description of your request. We will respond within 30 days (or as required by law) and may ask for additional verification to protect your data from unauthorized requests.

6. Third-Party Links

Our website may contain links to third-party sites, such as pop culture IP holders (e.g., Disney, Marvel), social media platforms (e.g., Instagram, Twitter), or partner retailers. This Privacy Policy does not apply to these external sites—we recommend reviewing their privacy policies before sharing any personal information with them. We are not responsible for the privacy practices or content of third-party websites.

7. Children’s Privacy

Loungefny.com is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover we have collected data from a child under 13 without parental consent, we will delete it immediately. Parents or guardians who believe their child has shared information with us can contact us at [email protected] to request removal.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our data practices, legal requirements, or business operations (e.g., adding new payment methods or expanding to new regions). When we make updates, we will revise the “Last Updated” date at the top of this page and post the revised policy on Loungefny.com. We encourage you to review this policy regularly to stay informed about how we protect your privacy. Your continued use of our website or services after the update takes effect constitutes your acceptance of the revised policy.

9. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us at:
  • Mail: Loungefny Privacy Team (if applicable, include physical address once established)
We are committed to addressing your privacy inquiries promptly and transparently.